Philips Domestic Appliances challenges you to lead the transition in becoming sustainable and in impacting our future positively. In the Innovate to Green Challenge, we DAre you to come up with innovative ideas and concepts that help to achieve this mission.

Global warming of 2°C will be exceeded unless deep cuts in CO2 occur.

Energy use in homes is responsible for 11% of all global CO2 emissions.

Leading the transition

These numbers encourage us to find novel ways to power our products, in order to reduce energy consumption within our homes. At Philips Domestic Appliances, we are leading the way to enable a circular economy, while reducing CO2 emissions and improving people’s lives at home.

Pitch and be part of the change

Our Innovate to Green Challenge aims to recognize and reward creative and innovative talent that will lower the carbon footprint of our appliances globally. The finalists will be invited to pitch their idea to our jury on Earth Day, April 22, at CIRCL Amsterdam.

Two challenges: ideas & solutions

Why participate?

Follow up with Philips R&D team

Win rewards (€) and a possible partnership

Connect with leaders in innovation

Pitch at a live networking event


Challenge open for pitches

08 February 2022

Info meetup, 14.00-15.00

07 March 2022

Deadline submitting pitches

11 April 2022

Announcing finalists

08 April 2022

Finals: live pitch event

22 April 2022

Meet our jury

Bernd Laudahn

Chief Business and Innovation
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Eelco Smit

Sustainability Leader
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Dietrich Bertram

R&D Leader
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Carolijn van Boetzelaer

Strategy Leader (a.i.)
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Calum Armstrong

Design Leader
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Trix van der Vleuten

Brand Creation Leader
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Be a game changer

We are confident that you can come up with the smartest concepts to support our mission towards more eco-friendliness. We aim to bring these concepts into practice and will evaluate them by three criteria:

1. Sustainability impact   2. Innovation power   3. Feasibility

Eelco Smit, Sustainability Leader

Dietrich Bertram, R&D Leader

Bernd Laudahn, Chief Business and Innovation


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